Amazon Unveils Surprise! E-Card Sender

Amin Yusuf -

Amazon has a “Surprise” in store for it users — the ability to send e-cards to celebrate holidays and special occasions.

The app, which is available for both iOS and Android, is called Surprise! and enables a user to personalize the cards with photos, audio or video from his or her device or from Facebook. The greeting can be done in text or as a voice clip.

Users also have the option of attaching an Amazon Gift Card if they wish to do so and can also select an animated “reveal” to wrap the Surprise.

The app allows a user to construct an Occasion Timeline by adding friends and family from Facebook, names from the user’s device’s calendar and contacts. Occasions can also be automatically linked to Amazon’s friends and family gifting program.

Amazon is also offering a “Simple” card style without any personalization. Users simply select an amount and sign their name.

Surprise! can be downloaded for free on iTunes, Google Play or the Amazon Appstore.

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